SEO for CEOs – Search Engine Optimization Unmasked for CEOs

Posted on February 8, 2010
Filed Under Can You Succeed While Working from Home? |

If you’re like most alternative CEOs, the term “search engine optimization” will mean very little. Either that or it means expense! But it doesn’t should be that manner… If you are feeling like you’re standing in a dark room handing money to strangers to induce you within the search engines, then this article is for you.

This is often a writing written by a business owner for alternative business owners and CEOs. It explains Search Engine Optimization (or SEO) in layperson’s terms. It won’t create you an professional, but it can provide you some insight into what you’re spending your money on, what you ought to be spending your money on, and just as importantly, what you shouldn’t.

But before launching straight into an explanation of SEO, let’s speak a touch concerning search engines. Approximately 75%-80% of web site traffic comes through search engines. What’s additional, analysis shows that the majority individuals don’t look beyond the primary a pair of pages of search results. This means if your web site doesn’t rank in the primary two pages of the foremost search engines, it’s only receiving 20% of its rightful traffic… and revenue. (And remember, being ranked variety one after you explore for your company name or net address doesn’t count. You wish to rank highly for the words your customers use at search engines.)

The most important concern for search engine firms like Google, Yahoo, etc., is finding content that can bring them additional traffic (and therefore a lot of advertising revenue). They do this by using advanced algorithms to determine whether or not a website is useful and ought to be included in their search results.

This is where SEO comes in.

SEO is the art of ranking within the search engines. Nothing a lot of, nothing less.

SEO suggests that creating your website such {that the} search engines consider it useful. The 2 main weapons in your arsenal are:

•    Keywords
•    Links to your site

KEYWORDS

Work out what words your customers are looking for at search engines, and use those words at your site. By frequently using keywords that are vital to your customers, you tell the search engines what you do. These keywords are used in your copy and in the code behind the page. Typically speaking, the a lot of you utilize the keywords, the additional relevant you’re to searches in that field.

Keywords in Your Copy

The employment of keywords in your copy is easy to understand. However it’s not easy to do. You’ll’t simply pepper your site with a meaningless array of words. The trick is using the foremost vital keywords a lot without compromising the readability of your copy. It’s a balance between writing for the search engines and writing for your reader.

TIP: If you discover this too time consuming, a website copywriter can be sure of it for you. And if you know your keywords already, it ought to price you only normal web copy.

Keywords in Your HTML Code

The employment of keywords in your HTML code is tougher to perceive, but it’s easier to do. There are four main places these keywords are used:

•    Keywords
•    Description
•    Alt
•    Title

TIP: After you hear individuals talking concerning meta tags, this is what they’re talking about. To work out how meta tags are used in apply, attend Google and faux you’re a customer. Look for something your customers would search for. e.g. If you’re in car audio, rummage around for “automobile audio”. Click on the first few results to point out their website. Right-click on the house page, and select “View Supply”. You’ll see a full heap of code. You can ignore most of it. What you’re wanting for are the subsequent…

meta name=”KEYWORDS” CONTENT=”keyword 1,keyword two,keyword three”

meta name=”DESCRIPTION” CONTENT=”Meaningful description of page using the main keywords”

img src=”filename.gif” alt=”Meaningful description of image using the main keywords”

Take a look at the way the creators of the location have used keywords in these areas, and follow their lead. You already grasp they’re ranked highly, therefore probabilities are they’ve done a good job. Alternatively, take a peek at my web site, http://www.divinewrite.com to work out how I’ve done mine.

LINKS TO YOUR SITE

Now that you recognize how to inform the search engines what you are doing, let’s speak concerning a way to convince them you’re important.

Links to your web site (or “inbound links”) are the foremost important issue in ranking. The a lot of links you have got to your web site from other sites, the higher your ranking (related sites generate higher rankings).

TIP: Think of the Net as a big election. All the websites in the globe are candidates, and all the links to those websites are votes. The more votes (links) a candidate (website) has, the a lot of necessary it is, and the upper its ranking.

There are many doable ways that to come up with links. Some are dubious (like auto-generation software). Others are legitimate, but provide limited results (like asking customers and suppliers to list you on their sites, and adding your web site to varied business directories). You’ll experiment with these ways, however I’ve continually found the simplest means to generate inbound links is to jot down useful articles and let publishers of newsletters and e-zines use them for free – on the proviso that they link back to your site.

People who publish e-Zines and newsletters are forever hungry for quality content. And there are websites out there dedicated to giving them just that. If you submit a well written, relevant, helpful article to at least one of these sites, you can have thousands of newsletter publishers prepared to snap it up. Then you simply sit back and watch the links multiply!

TIP: This method is useful in other ways in which too. Readers of your article will see that you know what you’re talking regarding, and because you’re printed, they’ll see you as an authority.

It’s impossible to say how much time you’ll want to pay generating links. You simply have to keep at it till you have got achieved a high ranking. Even then, you’ll still want to dedicate some ongoing time to the task, otherwise your ranking can drop.

Outline

Therefore to chop a protracted story short, it comes all the way down to this. If you have got a ton of the correct keyword phrases, utilized in real sentences, distributed realistically throughout your site, and a ton of links from alternative relevant sites, you stand a good probability of being ranked highly.

That’s what you’re paying your providers for. Which’s what SEO is all about.

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